03.2010 – key figures are in varied manner in the company used. You help to condense the barely manageable amount of data on individual meaningful sizes. wledge. Key figures are therefore a central element of corporate management and communication, because they complement the intuitive judgment by verifiable data and create comparability. But so of course used as figures today, as varied the weaknesses that go with it are,\”Judge Richard Vizethum, management consultant of the consulting firm coretelligence. There’s a high figures faith now in fact, although the decision-makers often not sufficiently aware how the indicators have been developed and what significance they have,\”, it problematized. eers-etc/’>Exxon Mobile Corporation. This one suggests a reliable basis for decisions, in fact inadequate performance measurement systems risks high decision.\” Vagadiya has the main evidence put together, which are typical weaknesses of the existing performance measurement systems reveal: the interpretation of the figures is left to subjective assessments: although on the basis of figures business decisions sometimes far-reaching importance, is missing for a possible proper assessment often a clear and comprehensive framework with overarching and value-creating business goals aligned with the business model.
As a result, the interpretation of the figures left the very specific understanding as well as the perspective of individuals or groups (teams / departments). This, decisions are possibly influenced by very subjective viewpoints instead of overall interests. There is confusion, as a key figure has emerged: the analysis of issues in the business about the discovery of a particular cancellation rate for a product helps limited for decisions. Because the question of why there on this subject (E.g. the question Cancellation rate) come, makes himself solely from a key figure out not answer. The knowledge of the origin of a key figure is however vital, because can be initiated only on the basis of a consideration of the cause, the necessary measures to optimize.