Japanese cosmetics in Europe! The beautifying power of the skin care products of Rice force series is hidden in the compound of rice scientists biologists have created power extract. THE exclusive Japanese cosmetics brand RICE FORCE comes on the German market Prague, 2 September 2013 – the exclusive Japanese cosmetics brand Rice Force is a novelty on the European market. After she was introduced on the European market, it has become popular especially in the United Kingdom, Austria and in the Czech Republic, where you can try out also special cosmetic treatments with this premium brand. Slowly but surely she enjoys among the German customers growing in popularity. The active ingredient of these cosmetic products is a unique extract of rice, which preserved the deep hydration of the skin in the long term.
Through the products, the skin becomes clean again and soft and she regains her balance. The Japanese cosmetic brand’s philosophy is based on the tradition, as well as on the extensive knowledge in relation to the rice, in It is where the symbol of longevity and health. The main ingredient for the cosmetic products comes from a family farm, which has a 150 years tradition in the cultivation of rice on the island of Shikoku. By the company, which operates in the area of the original production of the traditional Japanese drink sake, was to focus on rice research as well as to use this national wealth for the production of natural cosmetics decided twenty years ago. This decision is reached the society, after the owner of the company at the Toshi – the Japanese masters who produce sake, has become aware that their skin on the hands remain smooth and youthful daily contact with rice despite their considerable age. The main active ingredient of the rice is Rice Power extract. It is an extract from seeds of the best variety of rice, which has been enriched with lactobacillus, yeast and Aspergillus.