GiftCard intelligence in the marketing mix Because the response rate of gift cards is almost 100%, the medium very well to binding existing customers and acquiring new suitable. Unredeemed cards amounts also increase the liquidity of the company as snooze funds. The intelligent marketing tool gift card companies can effectively secure their market positions and opportunities and expanding. In addition to the classical instruments, gift cards are an effective addition to: as a gift, they are useful and popular, they include the recipient and let him be himself. A gift card offers scope for action: you can be, sauna, wellness, fitness course or spa. “INTERSPA: wellness with service the InterSPA for spa and leisure facilities mbH operates four baths under the name Wonnemar”.
Annual list guests two million bathrooms in Wismar, Sonthofen, Ingolstadt and Bad Liebenwerda. Stephan Distel, head of marketing at InterSPA: With the really round, quickly implemented concept easycash loyalty solutions has us fully convinced. The new, quality gift card helps us to retain customers and win. The processing and accounting are considerably by the new system simplifies.”in the Leisure and bath industry lies great potential for intelligent and efficient gift card solutions”, know Thies Rixen, Managing Director of easycash loyalty solutions GmbH. wellness is located in the trend as the gift of well-being feel packages. Gift cards in card format are a valuable addition to the marketing strategy and offer many possibilities.” 1 source: TNS infratest give more information: easycash holding GmbH marketing / communication Simone Bruder at the DIN 20 40885 Ratingen Tel.
+ 49-2102/973-307 fax + 49-2102/973-226 E-Mail: agency Grintsch PR Marc Nagel / Arne Trapp Tel. 70 63 62 / 54 fax 70 63 80 E-Mail: Internet: about easycash loyalty solutions: core competence of easycash loyalty solutions GmbH is the development, implementation, and manage individual customer cards programs. By coupon, bonus – as well as private label cards to marketing services, the company offers powerful solutions for effective customer care and customer acquisition. With the two platforms of the specialist for customer binding management has OPAL and 3 p Web-based, cross-currency and multilingual software platforms, customized and efficient processes allow. The leader in customer loyalty concepts in Germany operates a variety of diverse programs across Europe. The company serves more than 14 million customer accounts; 2008 loyalty solutions processed easycash 30 million payment and bonus transactions. The Hamburg-based company employs 75 people. Since September 2007, it is part of easycash group, which positioned itself through its comprehensive full service portfolio as a competent partner and partner of the trade in the entire range of payment solutions.